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The sniper's view of search engine marketing
Lack of laser-like focus is the most common mistake people make when trying to improve their search engine rankings. It's a natural mistake to want to rank on as many keyword phrases as possible. The trouble is that approach doesn't work any more. Search engine marketing is no different to any other human endevour, be it business, sport or the arts. Focus wins.
The sniper's view of search engine marketing
Lack of laser-like focus is the most common mistake people make when trying to improve their search engine rankings. It's a natural mistake to want to rank on as many keyword phrases as possible. The trouble is that approach doesn't work any more. Search engine marketing is no different to any other human endevour, be it business, sport or the arts. Focus wins.
Advanced SEO - the characteristics of a perfect incoming link
Webmasters and SEO practitioners realise that quality links from other web sites are one of the main pillars to getting found on the Internet. Without links, it is highly unlikely a web page will appear at the top of the search engine results pages, except for obscure terms that nobody actually searches on.
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