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Tom Sample's Articles in Advertising
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The History and Evolution of the Advertising Industry
For the first time, advertising could be heard, not just seen.
Internet Advertising Strategies for Success
Ad banners allow viewers to link to your site when they click on the banner.
Use Direct Mail To Build Your Business
How do you overcome the problem of having your direct mails labeled junk mail and trashed directly by receivers? Most servers now provide the facility of reporting the mailer as junk or spam and thus the received mail is deleted directly without bothering the receiver.
Get the Word Out With a Smart Printing Campaign
Generally cheap, easy and quite capable of producing results, few things are easier than a smart printing campaign for getting the word out.
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