Thanaseelan's Articles in Marketing

  • Some thoughts on services marketing
    During the service encounters, when disagreements arise from problems and solutions, customer satisfaction is compromised. This highlights the importance of understanding behaviours and the types of events leading to customer satisfaction and dissatisfaction. Hence, it is vital to comprehend service encounters from various perspectives to assist firms in better educating both employees and customers. 100% service quality can then be better achieved.
  • Everyone is marketable
    Everyone has the ability to acquire success and wealth owing to the fact that he/she is skilled in something and is unique in his/her own ways.

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