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T. Detty's Articles in Banner Advertising
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The Power Of Targeted Banner Ads
The question that must always be asked by the webmaster is how relevant the banner ad is to the targeted audience at the site where it will be viewed. The more targeted and relevant it will be, the less it will be seen as an ad and therefore the more effective it will end up being.
Understanding Banner Advertising
There is more to banner advertising then you think. For banner ads to be effective, advertising must be relevant
Banner Ads Versus Text Ads: And The Winner Is…
In the early days of the World Wide Web, there would hardly be a debate over the superiority of banner ads. As venture capital poured into this amazing new medium, many entrepreneurs were betting on the easy and successful transfer of ads from the king of advertising, Television to the web.
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