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Sharon Housley's Articles

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  • What Are Content Rich Sites?
    If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out.
  • Spy on Your Competitors; 10 Tips To Monitoring The Competition
    The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
  • My Google Wish List
    There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.
  • Webmaster Tips
    According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.
  • Top 10 RSS Do's and Don'ts
    RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
  • A Look at Slogans
    Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.
  • A Quiz: Test Your RSS Smarts
    You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.
  • Unique Selling Proposition
    Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.
  • Link Bait vs. Link Love
    Search engines value websites that have numerous incoming links spread over a large number of pages within a domain . In other words, a website that has large number of incoming links to various pages within the website will generally rank better than a website that only has links to a single page.
  • Content Rich Creativity
    Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.
  • Reflections of 2006 and Predictions for 2007
    For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories.
  • Webmaster and Small Business Resolutions
    Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners:
  • What is Hot and What is Not in Technology
    A look at technology trends. Predictions about what is hot and what is not in technology.
  • How do you get ideas for blog posts and RSS feed posts?
    The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content.
  • What RSS is Not!
    In the short time RSS has been around, many misconceptions have been formed for a surprisingly simple concept. RSS is simply a standard for syndicating information (any type of information) on the web.

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