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Scott Tucker's Articles in Mortgage

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Long Copy Sells...Even Mortgages If you're like most people, you think sub-prime is dead. You think you can't make any money nowadays in sub-prime, and you're 100% wrong! Mortgage Brokers that Think Subprime is Dead are Wrong If you're like most people, you think sub-prime is dead. You think you can't make any money nowadays in sub-prime, and you're 100% wrong! It's All About the Money People only appreciate things they pay a premium price for. If you're not charging the maximum you possibly can for what you do, you're doing yourself and your customers a tremendous disservice! Direct Mail Marketing in the Mortgage Industry Works Some say direct mail 'doesn't work' for marketing a mortgage company. But a multi-billion dollar a year industry says otherwise! Get Rich While Helping People I was watching 60 Minutes one night. They were re-running a story on Jimmy Buffett. Not so much a story about his music. Rather a story about him as a business success. (If you didn't know, he is very wealthy.) Savable Mail Pieces for Marketing a Mortgage Company Something I want to share with you is the phenomenon of your borrowers saving your junk mail! Does yours do the job?

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