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Phil Morettini's Articles in Management
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Outsourcing Software Development Projects Offshore Part II
In the first part of this article we gave an introduction to why you might want to consider outsourcing. Now let's delve into the specifics
Software vs. Hardware Business Models
So what are the differences and similarities between successful software and hardware businesses?
Outsourcing Software Development Projects Offshore Part I
Outsourcing Software Development Offshore This is a strategy that has "taken off" and is rapidly becoming mainstream in the software industry.
Hiring and Retaining Employees Part II
In Part I of this article, we covered 4 key points to proper hiring and retention. Now we'll look at the second 4.
Flattening of the Growth Curve Part II
In part I of this article we discussed the issues that lead to flattened growth. So what's a befuddled and perplexed tech company CEO to do?
Sales & Marketing-Is a direct or indirect approach best? Part i
There are so many different options within the direct vs. indirect argument.
Sales & Marketing-Is a direct or indirect approach best? Part II
In part I of this article we've given an introduction to the direct vs. indirect approach. Now let's ask some point questions to see what's right for your business.
Software Product Development--the Unsolved Mystery of High Tech Part I
One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It's the high tech equivalent to the "Black Hole" phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight.
Distribution Channel Conflict
As I've been reading the trade magazines recently, I've paid particular attention to the channel magazines. A big story for several months has been the change in leadership at HP, since Mark Hurd took over as CEO from Carly Fiorina. What does this have to do with channel conflict?
Software and High Tech Product Planning
There are many ways to skin a cat, so the saying goes. Planning high technology software and hardware products seems to fit in the same category.
Strategic Partnerships
Forming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology companies. I believe that alliances are underutilized, in many ways. Conceived and executed properly, alliances can greatly extend the partner companies reach in the marketplace.
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