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Phil Morettini's Articles

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  • Gates and Microsoft Part i
    One of the big news items in the last year was Bill Gates announcing that he was leaving Microsoft. It wasn't really an earth shattering announcement; he is intending to transition out of a direct operational role with the company over a two year period, and will remain Chairman of the Board after the transition.
  • Gates and Microsoft Part II
    In Part I of this article, we discussed Bill Gates and his impact on the Microsoft organization. Now let's move on to what might happen after he is gone.
  • Software and Technology Customer Service Part I
    An under-rated competency, which should be considered more important to software and technology companies, is customer service. I guess that's only natural; tech companies are very focused on gaining strategic advantage via technological advances and product differentiation.
  • Software and Technology Customer Service Part II
    In part I of this article, we examined the effects of management ignoring customer service to focus on "sexier" parts of the business, and introduced a couple of the negative things that can happen as a result. Let's continue on:
  • Hiring and Retaining Employees Part I
    There is probably nothing more important to a high tech company's long-term success, than hiring and retaining employees.
  • Outsourcing Software Development Projects Offshore Part II
    In the first part of this article we gave an introduction to why you might want to consider outsourcing. Now let's delve into the specifics
  • Software vs. Hardware Business Models
    So what are the differences and similarities between successful software and hardware businesses?
  • Outsourcing Software Development Projects Offshore Part I
    Outsourcing Software Development Offshore This is a strategy that has "taken off" and is rapidly becoming mainstream in the software industry.
  • Email Deliverability
    I want to discuss a topic that is important to nearly every company today. If you use the Internet at all for communications, SPAM is a topic that affects you--from one end or the other.
  • Should You License Your Technology?
    So when should you license your technology to other companies? This can be a complicated question, since I always say "no one sells your product like you do."
  • Free Search Engine Optimization Tools
    As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along.
  • Direct Email--Good or Evil?
    One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of the world have SPAM filters on their personal email accounts.
  • Google PageRank Calculator Tool
    Here's another neat little tool on the Web that I've been putting to good use. It's called ThinkBling, and it's a Google PageRank calculator.
  • The Importance of Strategic Advantage
    How does a company compete in the long run? I'm not talking about day to day stuff--but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive?
  • Hiring and Retaining Employees Part II
    In Part I of this article, we covered 4 key points to proper hiring and retention. Now we'll look at the second 4.

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