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Earning Customer Trust Online
Building customer trust online is a combination of good
branding, good design, and good content. Even a reputable brand with a poorly designed website would cause people to leave.
Using Your Homepage to Tell a Story
A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. The homepage of a website is probably the most important place to tell a good story. What you want to do is grab the attention of your visitor and keep them reading through the content of your homepage.
How to Create an Impossible Website
A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision. Anything you do to interfere with that decision making process is going to cause your visitor to abruptly leave the site.
E-Mail: The Big Time-Waster
Although e-mail is our primary tool for business communication, it wastes time and can cause miscommunication. The need to read e-mail throughout the day has become a big time-waster for companies. Most people have two or three e-mail accounts so that double or triples the time spent checking e-mails.
Integrated Marketing: The Key to Increasing Web Traffic
Companies are just starting to understand the value of integrated marketing. It doesn't matter whether you have a product or service to sell, taking a multi-channel approach will dramatically improve the outreach to your target audience. It will bring you more new customers and help you keep the customers you already have.
Sell Solutions, Not Products
You earn wealth by serving other people; by finding the things they want and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about cash flow.
How to Get E-Mail Successfully Delivered
E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters. The sad fact is that often over 30% of messages never reach recipients because they are interpreted as spam.
5 Tips for Making the Right Impression with Email
Five tips on how to create email that makes the right impression
5 Tips for Writing Search Engine Optimized Press Releases
The Internet gives a small business's website the same visibility as a large corporation's website and online press releases work the same way. Once an online press release is distributed, it's out there in cyberspace generating hits and driving traffic to your website for years to come.
Stop Sabotaging the Sales Experience
As business owners, we all want to have a successful sales experience with our customers. But sometimes we tend to sabotage that effort, because we try too hard to sell (both on our website and in person).
How Engaging is Your Website?
A successful website is one that encourages interaction with the visitor and becomes the first choice for the customer when shopping online. In order to do this, a website needs to be memorable and create a "stickiness" that makes visitors want to come back again and again.
Do You Need a Fancy Website?
It's not about how much traffic you generate, but what kind of traffic you generate. The key is to generate traffic from YOUR target audience. The people you want to visit your site are the people who would be interested in your products or services. No body else should matter.
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