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  • Shopping Cart Abandonment Rate Went Up By 2.7% in Q1 2008
    Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index.
  • Yahoo And Microsoft Launches New Services To Beef Up Web Traffic
    Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet.
  • Growth of Search Engine Marketing In Online Business
    Search engine marketing (SEM) is a set of integrated marketing methods that are used to promote your website or online business on Internet. It enables to reach your target audience and spread your business into global market at a relatively low cost. The method of SEM involves SEO, paid placement and paid inclusion.
  • Avoid Unethical SEO Techniques -Black Hat SEO
    When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns.
  • Improving the Website Credibility for Your Online Marketing
    The major elements of online business are to build trust and credibility of your website. When there is high credibility of your website, your potential customers will feel much secured, to buy your products. It is very important to convince your visitors and convert them into the customers.
  • Online Desk Research –The New Tool in Market Research
    Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements.
  • Google PageRank vs Alexa traffic rank
    PageRank (PR for short) is the method by which google evaluates the importance of any given site. Pagerank is Google's way of deciding a page's importance. Alexa traffic rank gives rough indication of the traffic your website is getting. This article will explain how the pages are ranked by google and alexa and their objective.
  • Enhance ROI from your PPC
    Pay-per-click advertising (PPC) allows a business to display their ads within search engine results or on other websites by bidding on one or more search terms and then to only pay for this when a user clicks the ad and visits their website.
  • Enhancing The Growth Of Online Business Through SEM
    Search engine marketing is the process which ensures the website online popularity and rankings prominently within the search engine search result listings. A search engine drives maximum traffic to any prospective website.
  • What is “shopping cart abandonment”?
    Shopping cart abandonment occurs when a visitor exits the web site by going through the checkout process without buying. Shopping cart abandonment suggests a loss of orders resulting to a loss to your business. A higher shopping cart abandonment rate indicated a lower conversion rate suggesting that you will have to work harder to reach your targets.
  • Does your small business need a website?
    Does your small business needs a website? Then what are the parameters you need to consider before designing a website for your business? And some results on survey about how small business owners feel about having a website.
  • Why Internet Marketing?
    Internet marketing is the art of advertising your business on the Internet through an easily navigated, easily understood and easily found website. The objective of Internet marketing is to appear on top in all major search engines lists, create a niche for the company and its products and services, draw more searchers to the site, therefore generating more qualified leads and being able to obtain profits by transforming them into sales.
  • How to Leverage your website for the best results?
    Today the Web has almost become a pre-requisite for doing business no matter what size your company is. According to Wells Fargo/ Gallup Survey in April 2007, Over 40% of small business owners have their own Web sites. The website is being used for advertising, getting feedback and communicating with customers, suppliers and employees.
  • Increasing return traffic to your Website.
    More return traffic means more sales so make sure the person visiting your site sees something they like so that they enjoy their first visit providing visitors a reason to come back. This article will give some tips about how to increase the return traffic to you web site.
  • Prepaid Cards
    Prepaid cards are a type debit cards that draws down a balance that is already loaded or deposited on the card. Prepaid cards are commonly called prepaid credit cards.

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