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Lou Bortone's Articles in Business
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Go Local: Tips for Marketing in Your Community
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
Maximizing E-Networking and Social Networks
Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques...
Guide to Producing Great TV Ads
Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. TV production veteran Lou Bortone explains how.
Here's the Buzz on Buzz Marketing
Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Here are several tips for creating word of mouth advertising.
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