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Lina Penalosa's Articles in Writing & Speaking
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Do You Repel Women...With Your Copy?
This article reveals some of the critical differences between marketing to men and women and how a marketer's ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money.
What Do Great Headlines Have In Common With Lingerie?
This article explains the basics of good headline writing including: a list of rules to follow, key words to use, 15 examples and 12 formulas the reader can begin using immediately to improve the success of his/her marketing copy.
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