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Kim and Charles Petty's Articles in Business

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  • A Checklist of Questions to answer before you buy a Franchise
    Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.
  • How To Get Free Advertising By Participating In E-mail Discussion
    How To Get Free Advertising By Participating In E-mail Discussion Lists Posting messages to e-mail discussion lists is a great way to get free advertising. An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.
  • Cross Promote Online For Maximum Profits
    Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.
  • Remind Your Customers
    If you don't remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.
  • Follow-Up With Freebies
    It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service.
  • 10 Killer Ways To Make Your Ad Sell
    1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
  • 10 Ways To Sell Your Ad Space Like Crazy
    1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
  • 10 Tips For Writing A Profit Producing Ad
    1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
  • 12 Ways To Outsell Your Competition
    The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
  • How to write "Order Pulling" Ads
    The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
  • 10 Ways To Catapult Your Sales
    1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
  • 10 Seldom Used Freebies That Can Increase Your Traffic And Sales
    1. Checklists-Create a list of things to check for a particular process related to your business's topic. Ex: a checklist for creating a web site.
  • 10 Tips For Running A Profitable Web Site
    1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
  • 4 Alternative Ways To Gain Lifetime Customers
    You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.
  • 6 Payment Offers That Sell Like Crazy
    The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy:

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