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Kenrick Cleveland's Articles

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  • Persuading Elegantly
    "Human subtlety will never devise an invention more beautiful, more simple, or more direct than does Nature, because in her inventions, nothing is lacking and nothing is superfluous." --Leonardo da Vinci
  • Navigating and Persuading Your Inner Territory
    "Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." Howard Thurman
  • Framing the Question
    Try this: I'm sure you'll get it real quick but because you're all such good folks out there, I want you to spell the word 'folk' three times. Do it right now in your mind. Spell the word 'folk' three times as fast as you can.
  • Misery Loves to Spend
    A recent study out of the J. F. Kennedy School for Government at Harvard has found that even momentary sadness causes consumers to increase spending.
  • The Art of Gratitude
    "It is necessary, then, to cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continuously. And because all things have contributed to your advancement, you should include all things in your gratitude." -Wallace D. Wattles, The Science of Getting Rich or Financial Success Through Creative Thought
  • What's Going On?
    "You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of." - Jim Rohn
  • Making Procrastination an Art Form
    "We shall never have more time. We have, and always had, all the time there is. No object is served in waiting until next week or even until tomorrow. Keep going... Concentrate on something useful." --Arnold Bennett
  • Inoculating Yourself Against Rejection
    As children, we all had to have them -- painful shots which prevented all kinds of scary diseases. Inoculations were a necessary growing pain and as adults we understand this, but as little children, that didn't make any difference when all we cared about was that it hurt.
  • It's All in the Attitude
    I AM YOUR ATTITUDE! I AM YOUR MASTER. I can make you rise or fall. I can make you a success or failure. I can work for or against you. I control your feelings and actions. I can make your heart sing with happiness. I can make you wretched, dejected, or morbid. I can make you angry and resentful. I can make you lonely, discouraged or depressed. I can make you sick, listless. I can be a shackle, heavy and burdensome. I can be a prism's hue, dancing bright and colorful. I can be nurtured and grown to be beautiful. I can never be removed, only replaced. I AM YOUR ATTITUDE! (author unknown)
  • Are you Shoving Your Prospects Down a Rabbit Hole?
    Without naming names. . . a former student of mine has been attempting to teach the process of criteria elicitation. Persuasion, the way I know it and teach it, is a complex body of knowledge, and the fact that this student has synthesized it all down to this one question is fine, but only if you have no intention of working with a high end clientle.
  • Embracing Luxury
    Yeah, I know, things are getting expensive. Grocery prices are soaring because gas prices are soaring because there's a war going on because a fear of scarcity has been instilled in us because . . . well, it's complicated, right? Regardless of the reasons, I get back to the point that things are expensive.
  • How to Drink from a Fire Hose
    I'm so happy when a new "school year" begins. Every year around this time I begin a new cycle of classes and open the program up to new students. And every year around this time I'm thrilled to find so many people so eager to learn persuasion and eager to begin to put it to use in their lives. And every year around this time I get a few students who are so eager that they work themselves into a bit of a frenzy. As one client put it, "I kind of feel like I'm drinking water out of a fire hose."
  • What Does Persuasion Have to do With Your Brain?
    "The existence of forgetting has never been proved: We only know that some things don't come to mind when we want them." ~ Friedrich Nietzsche
  • Binds in Buying
    Binds are a fascinating strategy in persuasion which should be used sparingly, a little 'persuasion seasoning' so to speak.
  • Persuasion Without Thought
    I recently saw a humorous bumper sticker that read, "Don't believe everything you think." I liked it because it made me ponder thought and how at times, I find thinking to be somewhat overrated.

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