Ken Mathie's Articles in Internet Marketing

  • Write Attractive Descriptions
    Well, you have got your E-Zine all set to go and now all you need to do is go around submitting it to directories and forums. Except there's still one thing missing in this formula.
  • Paid Ads For Your E-Zine
    One thing that advertisers love is a responsive E Zine. Why? Because this gives them an opportunity to get their sales message to marketers who are more apt to purchase their products or subscribe to their service. To an E-Zine publisher, this is also gold. Many advertisers means much revenue. On the surface, this seems like a great thing all the way around.
  • Frequency Of Your Ezine
    Well, your E-Zine is all put together. Your site is up. Everything is ready to go. There's just one problem. You don't have a clue how often you should send out your email or update your site, depending on whether your doing an email E-Zine or a web based one.
  • Automating Your Ezines With Autoresponders
    Finally, after all the planning, you have got your content, your advertisers and your subscribers. Your E-Zine is off to the races. Slowly but surely, your subscriber list starts to grow. Along the way, you are going to have those who wish to be removed. No problem.
  • A Few Basics Of Ezine Website Designing - Build It For Speed
    So you've decided that you're going to go with a web site for your E-Zine. Good choice. You can have more content and less chance that people won't get your emails. But before you go jump into doing this, you better have a decent idea of how you're going to lay out the whole thing.
  • Shape Up The Content For Your Ezine
    We are down to the home stretch. You've got your Ezine laid out, you have gotten some good content for it and now you want to put the whole thing together in a nice neat little package with a pretty bow so that your readers will have an experience that they can honestly say was worth the zero cents they paid to subscribe.
  • Formulating Those Great New Ideas
    The great thing about Ezines is that there are no hard and fast rules. The whole purpose of your Ezine is to be informative.
  • Finding Free Ezine Content And Articles
    Okay, so you've got your Ezine all designed and ready to go. All you need now is some good content to send to people. Time to get out your trusty keyboard and start pumping out those killer articles.
  • Creating And Publishing Your Own Ezine
    Now that you understand the benefits of offering your own Ezine newsletter and you've decided that you want to do just that, the next thing you need to know is just how to go about doing this. Creating and publishing your own Ezine or newsletter is not a cut and dried "one way to do it" kind of thing.
  • Follow Up Or Fail
    Why it is important to follow up your subscribers...

    The mentality of put up a sales page and expect to make a sale boggles the imagination. People think that's all it takes. Logical right? You see the product, like the product, buy the product. Simple, clean and easy. Unfortunately, Internet marketing is nowhere near that easy.
  • Niche Marketing - Home Business Training
    So, you want to be a home business owner. But you've never sold or marketed a thing in your life. Contrary to all the hype on the Internet, it is not as easy as they claim to run a home business, and unless you are properly trained you are in for a world of hurt and
    hard knocks.
  • Niche Marketing - Online Training Courses
    You know you need to get some home business training but you're not quite sure about all the different courses that you're going to need to take. Hopefully, after reading this, you'll have a pretty good idea of what you're going to need to learn and what you can probably do without.
  • Niche Marketing - Finding Your Home Biz Niche
    So, you've decided you want to get into this niche marketing thing. You're all pumped up at the thought of concentrating on just ONE product and promoting the heck out of it. But you're confronted with one very nagging question. How do you find your home business niche? Is it just going to fall out of the sky and hit you on the head?
  • Niche Marketing - What Is A Niche?
    Niche marketing. You hear this term thrown around like a sack of potatoes day in and day out. People use it, many times to impress others with their knowledge of Internet marketing, but sometimes to actually convey some real meaning and content to another.
  • Niche Marketing - Finding An Expert Mentor
    So, you are all set to go. You have decided that you've got this great cure for acne and you want to start putting it together and marketing it right away. But you haven't got a clue where to begin and don't know anybody personally who can help you. You are what we call lost in the black hole of Internet marketing.

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