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Ken Mathie's Articles in Article Marketing
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The Right Way To Use Email For Marketing
There is only one 'right' way to use email lists for marketing purposes and that is to use it with a list of prospects who
have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their
email address in a mailing list which means that your mails are not considered spam because they were 'opted' for. Here's why.
Why Create A Website For Your Ezines
Well, you've got your E-Zine description all done and you're ready to get subscribers from your promotions. But there's still something else that maybe you should consider.
Double Opt-In Or Single?
You have gotten to the point where you are ready to accept subscribers to your Ezine. But now comes the decision. Do you want your subscription service to be single of double opt-in? Well, to answer that question, we first have to explain the difference between the two methods. Then we can list the pros and cons of each.
List Your Ezine In Directories And Forums
We're going to go into a little more detail concerning the topic of getting your Ezines listed in directories and forums. Exposure is so key to getting subscribers, so you want to spend a lot of time on this part. It will pay off for you in the long run.
How To Build And Manage Your Ezine - Strategies To Develop Your Customer Base
Well, you have got your Ezine all set to go. The content is great, the look is great, and you're all pumped up to get everyone on the Internet to see it. That's when it hits you.
How do I do that?
Why Offer Your Own Ezine Newsletter?
Good question. One with many good answers. While the ultimate goal of every Internet marketer is to make a sale of some kind, Ezines can get you to that point in more ways than one. Some directly and some not so.
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