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Kathryn Lively's Articles in Internet Marketing
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Website Analytics for the Author
Learn about web analytics as applicable to increasing site traffic
Using Social Networking Sites for Book Promotion
Which social networks suit book promotion. We take a look at three popular ones: delicious, Flickr, and FAQQLY.
Using YouTube to Promote Your Book
For authors, YouTube presents an inexpensive and popular method for advertising books. Find out how.
Building Effective Link Relationships
Oftentimes, to enhance a site's relevancy on a particular topic, outbound links are included for visitors to sample after they have browsed the site. Learn how to establish good links to your site.
Viral Marketing to Improve Sales
Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.
Budget Online Promotion for Authors
From websites to e-mail advertising to building your expert status, there are many ways to cheaply promote your book. Invest the time instead of money, and you just may see a great dividend in the way of book sales.
Budget Promotion for Online Retailers
If you sell a unique product that can't be found at the major online retail sites, you can definitely use the selling point to your advantage with some unique marketing techniques.
How E-Mail Newsletters Can Help Your Business
Keep in touch with site visitors, and turn them into regular customers with a friendly, effective e-mail newsletter.
Using MySpace to Promote Your Product
Are you on MySpace yet? Why not? Social networking offers many opportunities for promotion.
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