Kathryn Lively's Articles in Internet Marketing

  • Website Analytics for the Author
    Learn about web analytics as applicable to increasing site traffic
  • Using Social Networking Sites for Book Promotion
    Which social networks suit book promotion. We take a look at three popular ones: delicious, Flickr, and FAQQLY.
  • Using YouTube to Promote Your Book
    For authors, YouTube presents an inexpensive and popular method for advertising books. Find out how.
  • Building Effective Link Relationships
    Oftentimes, to enhance a site's relevancy on a particular topic, outbound links are included for visitors to sample after they have browsed the site. Learn how to establish good links to your site.
  • Viral Marketing to Improve Sales
    Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing - or word of mouth campaigns - is an essential method of promotion.
  • Budget Online Promotion for Authors
    From websites to e-mail advertising to building your expert status, there are many ways to cheaply promote your book. Invest the time instead of money, and you just may see a great dividend in the way of book sales.
  • Budget Promotion for Online Retailers
    If you sell a unique product that can't be found at the major online retail sites, you can definitely use the selling point to your advantage with some unique marketing techniques.
  • How E-Mail Newsletters Can Help Your Business
    Keep in touch with site visitors, and turn them into regular customers with a friendly, effective e-mail newsletter.
  • Using MySpace to Promote Your Product
    Are you on MySpace yet? Why not? Social networking offers many opportunities for promotion.

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