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John Stanley's Articles in Customer Service
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I Only Know Enough to Sell It!
Successful retailers realize you have to have passion for the product and the consumer. In today’s retail environment you would think everyone would be chasing that elusive dollar. But, that is not the case and this should be an opportunity for anyone who wants to grow their business.
The Jones Generation, Tell them its New
Baby Boomers are big spenders looking for lifestyle ideas. Why are they a critically important group, it is because they tend to be critical, but also the silent majority. They depend customer service when they go shopping, if they do not receive it, they tell their friends and go somewhere else, you may not even be aware that you have upset them.
How to Build a Theatre Display
Retailing is about inspiring people to buy. Theatre displays are about inspiration and magic. Whatever sector of the retail industry you belong to you need to create some excitement to make sure customers want to come back to your store rather than your competitors.
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