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Meeting Customers on Their Own Terms...Their Search Terms (Part 1)
How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.
Meeting Customers on Their Own Terms...Their Search Terms (Part 2)
Part 2 of a 2-part article. How to measure search effectiveness: an actionable metric for evaluating the SEO performance of keywords. Choosing the best keywords for B2B search engine optimization, and measuring your progress.
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