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John Males's Articles in Business
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Why Use Deep Insight for the Challenges You Face?
Gordon Bethune, the former Chairman and CEO of Continental Airlines used to say, "If you have a buger on your nose and your team says, boss you look great today, because they are too afraid to tell you the truth, then you have a real problem on your hands."
Does Your Firm Have a Compelling Position?
Many firms follow a shotgun approach to their messaging and how they position themselves in the marketplace. Sending out inconsistent communication about what they do best, what sets them apart from the competition and why.
Your Firm Has a Story to Tell. It's Your Job to Sell It!
Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.
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