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Janet Holian's Articles in Marketing
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Postcard Marketing Ideas
Ideas for effective postcard marketing will vary with different types of businesses. One way to get your name and business out to prospective buyers or clients is to print a series of postcards that are mailed out monthly for six months. Putting your name in front of people on a regular basis has been shown to be one of the most effective advertising tools--and postcards are an inexpensive way to accomplish that goal.
Postcard Marketing Campaigns
Effective postcard marketing campaigns are enhanced by perfect timing. You need to hit your market with advertising that has up-to-the-minute information. With that in mind, check out the timeline for turnaround on postcard orders from various companies. Some locations can take several weeks to prepare while others can have your marketing campaigns ready to launch in just a few days.
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