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Gail Richards's Articles in Writing & Speaking

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  • Marketing Virtual Assistant Services to Authors
    Although objectively I know there are far more authors in need of virtual 'author's assistant' services than there are trained virtual assistants to meet their needs, the first question I hear from someone considering adding to their virtual skills to work with authors is: "How do I know I can find clients if I invest in getting additional training to work with authors?"
  • The 4 Biggest Reasons Every Author Should Count on an Author's Assistant
    Every big-time author has an author's assistant - someone the author can call on to do the amazing number of tasks that surround the successful completion, publishing and marketing of a book. But first-time authors are lucky - they can have author's assistants, too - virtually.
  • The 7 Biggest Opportunities for the Virtual Assistant as an Author's Assistant
    The occupation of the author's assistant has been around for at least two hundred years, but it has taken on new meaning and relevance over the past few years with the increasing number of authors who are self publishing as a virtual process.
  • Getting the Media Attention Your Book Deserves
    You should always be listening for news that might make your book an important resource to anyone suddenly concerned with an issue. Always have your media kit ready so that if the opportunity presents itself, you will be ready.
  • So You've Decided to Write a Book - The Good News and the Bad News About Sharing the News
    The decision to write a book is: • Exciting and exhilarating • Overwhelming • Stress-inducing • One of those life experiences that kind of find you going from euphoria to total depression in three seconds flat
  • The Five Key Marketing Elements Critical to Publisher Interest in a Nonfiction Book
    The author's platform is her established audience following and the way to reach readers through a large database, syndicated radio show, national television show, magazine column, large and well-known company—in other words, name recognition on a large scale.
  • Pricing Your Nonfiction Book
    If your book is published by a mainstream publisher, the publisher will have the responsibility to set a price for the book. But if you self-publish, that task is yours. To price a book correctly to maximize sales, you need to know how other similar types of books are priced, as well as the costs of the book, in order to maximize your profits.
  • Book Expo America for the Author or Aspiring Author
    Book Expo America is the book industry’s largest annual U. S. event where publishers exhibit their next season books to retail book buyers. The event rotates around Chicago, New York, Washington, D.C, and Los Angeles, and occasionally to other major cities. It is held in late May or early June, and attendance is usually more than 30,000 with over 2,000 exhibitors.
  • Is Self Publishing the Right Choice for You and Your Book?
    Self-publishing, although not a new phenomenon, is now a legitimate acceptable route to a published book for an author. In the self-publishing model, the author keeps the rights to his or her book but pays all the costs for producing, printing, and marketing the book and other ancillary products.
  • Women’s Writing: Ten Ways to Increase Your Power Through Language
    It’s the thing we don’t talk about. We want to write successful books, but we’re not 110% sure of our ideas, or we’re afraid they will be judged. The bad news: That message is coming through loud and clear in your writing. Your readers can sense that insecurity reading between the lines. The good news: There are ten things women can do to increase the power of their writing and their influence.
  • Non-Fiction Book Marketing – And art and a science to success
    How you market your book depends on the subject matter, your ability to speak well on the message, your ability to attract attention for the book, current trends in the world market, and a variety of other factors. Regardless of how you specifically market your book, do not underestimate the time, energy, and tenacity it takes to do it well.
  • Why You Need to Listen to that Voice In Your Head That’s Telling You To Write a Book
    It is really annoying, isn’t it? That voice in your head? You know the one. It keeps taunting you that you really ought to write a book. It keeps nagging you to pay attention to that book in you that is screaming to get out.
  • The Top Seven Reasons Publishers Reject Nonfiction Book Proposals
    Publishers are deluged with manuscripts and book proposals, and must review thousands each year in hopes of finding the few that will become high-quality, best selling books. What authors don’t know is that publishers reject most of these after spending less than one minute reviewing them.
  • The New Financial Realities of Book Publishing
    Especially if you self-publish, you will want to set up a financial model. While no one can tell you with any certainty how many books you can expect to sell, you can be precise about what you will spend to get an idea of how many books you must sell to break even and then turn a profit.
  • Ten Things Rookie Authors Do To Mess Up Their Non-Fiction Book Success
    First time authors just don’t know what they don’t know. Learn and be better prepared to maximize your potential for book sales and publishing success. Here are the top ten things we find that are most likely to sabotage that first book effort:

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