Home
About Us
Guidelines
Popular Articles
Submission Service
RSS FEEDS
Contact Us
Submit Article

Erin Ferree's Articles in Business

Show All|Display Category|Title|Newest|Oldest
  • The 4 Jobs of Your Logo Font
    Many entrepreneurs think that the font for their business name is like a trophy wife—just there to look pretty, all perfect hair and manicure. So, they try to find a font that looks cool, often without looking at any of the features of the font itself. But, the font in your logo is a busy little element. It works 4 jobs!
  • The 6 Jobs of Your Logo's Icon
    This is a case of the icon's job description not being well written. In a perfect world, entrepreneurs love their logo icons—and personally identify with their meaning. But, that's the logo icon's last, and least important, job. First, it must do several more important jobs for your company.
  • Designing Temporary Materials to Get You Through A Branding Emergency
    What if your urgent problem is that you have no marketing materials for your business? Having something to market your business with is better than nothing. In some cases, it might even help you get to the next step in your brand.
  • Branding Is Like A Fairy Tale...
    It may not seem like the story of Little Red Riding Hood has much of a parallel to your business's brand. But, a good brand can be a lot like a story. Instead of being a story of a little girl going on a journey, and overcoming different challenges, the brand is the story of how you take your customer from just learning about your business to becoming a customer.
  • How To Avoid Having Two Separate Businesses To Market Even If You Offer Two Services
    I get a lot of questions from small business owners who have two major problems they solve or two services they offer in one business. I'm not really sure why this is so prevalent—but I have a feeling that it might have to do with the reluctance that a lot of small business owners feel when it comes to paring down their services or target audiences.
  • The Three-Part Harmony in Your Logo
    Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
  • The Four Red Light Factors For Your Business Brand
    Making decisions about the 4 following Brand Definition factors does make you stop and wait a bit but ensures that you proceed through the branding process safely and create a brand that will help your business to reach its goals safely and comfortably.
  • Where to put your contact info on a trifold brochure
    When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where?
  • How A Strong Brand Identity Helps Overcome Customer Reluctance
    Many small businesses, especially one-person businesses, don't see the point in investing the time, work and money in creating a brand identity. After all, they're very good at whatever it is that they do, and they should be able to make more than "just a living" by simply putting up a website, being themselves, and delivering a high-quality service, right?
  • Rebranding Is an Excuse to Party in Your Business
    Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day—sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!
  • How To Stand Out At A Trade Show
    If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the "noise" to get in touch with your target audience.
  • Why your Business Brand Shouldn't Be An Exact Mirror Image Of You
    Customers and prospects are more concerned about their needs, their businesses, and their situations than they are about how good you are. What they want to know is how you're going to help them. And if you're a one-person business, they're likely to be more concerned about the fact that you're the only one there rather than being thrilled about your experience.
  • How Your Business Should Act Like A Snowflake
    Just like snowflakes, your business will have several different types of uniqueness. On the surface, you'll want your brand and marketing materials to look unique, so that when all of your materials go out, they can stand out from your competitions'.
  • Time to "Get Over" the Rainbow (in your logo, that is)
    Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to hate if you use a many-colored palette in your business brand.
  • Signs It's Time To Redesign Your Company's Brand
    When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on.

[1] [2] [3] [4]

Member Login

Recent Articles

RSS Feeds by Category
  Site Links We Support:
  Home
About Us
Contact Us
RSS Feeds
Privacy Policy
Terms of Service
Link Partners
 
 


**scoop**

Powered by Article Dashboard