Claude Johnson's Articles in News & Society

  • "Black Kids Don't Read" Last Words Before Retail Graveyard
    Certain principles of life and business never change. Making the arrogant assumption that inner-city African American customers will unconditionally stay loyal to your streetwear clothing store can lead to the retail graveyard. The Lark, a chain of hip-hop fashion stores that once ruled Chicago, is a good example.

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