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What Are the Benefits of Article Marketing? Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank. How does this work? Let's explore each of these benefits. Using 404 Errors (Page Not Found) To Your Advantage When visitors click on a link on your site that tries to call a non-existent page, the server your website is hosted on automatically generates the 404 Error. The web site visitor sees a page with no links to any other pages on your site. The only option available to them at this point is to click their browser's Back button. Unfortunately, a majority of your web site visitors will just leave. Webmaster's 10 Reasons to Submit Articles A successful web developer and marketer shares the top 10 reasons why she recommends writing and submitting articles to her clients as a low-cost method of generating web site traffic.

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