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Christian Fea's Articles

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  • Benefits of Collaboration Marketing 101
    The Internet has revolutionized the ease with which companies do business, and how they stay connected to other businesses and their clients. Customers are more connected than ever before, which empowers them in a way that didn't previously exist before the invention of the Internet, creating a shift in the traditional balance of power.
  • Steps for a Successful Collaboration Marketing Program
    Collaboration marketing is a specialized niche of relationship marketing—where, simply put, the relationships that a business has with its customers and/or clients is developed for long-term sustainability. With the success of Internet businesses, competition for customers is fiercer than ever. Distinguishing your business from others by developing strong relationships with consumers is one strategy for securing clients.
  • Search Engine Optimization for Strategic Marketing
    Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website, and this is a key technique for a strategic marketing platform.
  • Psychological Marketing: Part of your Strategic Marketing Plan
    Psychological marketing focuses on understanding how and why people make the product choices that they do, as well as taking into account social and environmental variables that affect people's choices. Understanding psychological marketing, and doing a bit of your own market research in this area, is an integral part of a successful strategic marketing plan.
  • Strategic Marketing vs. Tactical Marketing
    Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
  • Strategic Marketing vs. Tactical Marketing
    Most businesses have both a strategic marketing plan and a tactical marketing plan, and it is important to keep these two platforms separate. People often mistakenly assume that when you talk about marketing, you're speaking of "tactical" marketing, which consists of placing ads, generating leads, sending out mailers and brochures, etc. However, strategic marketing focuses on the message and communication of the message.
  • Viral Strategies for Internet Marketing
    Viral marketing is a strategy that encourages your business to carry a marketing message via e-mail, and to partner with other businesses, which will attach your marketing message to their emails. This is ultimately another form of collaborative marketing for your company, but one that lends credibility because your message is passed on through other companies.
  • Advertising Formats for Internet Marketing
    The format of an advertisement refers to its type and the position it occupies on a page. Web based advertising formats are most similar to the types used in traditional print media advertising because of the visual medium of both. There are a variety of advertising formats to consider when you are looking to strategically market your business.
  • Email Strategies for Strategic Marketing
    If you run an online business, you already know that email is an essential portion of how you do business and communicate with customers - a veritable lifeline to your client base. There are several email strategies, besides the overused spam and direct mail, which will help you reach potential new clients, inspire them to want to reach you, and to build stronger relationships with your existing clients.
  • Focus Your Energies by Forming a Joint Venture
    Doing what you do best - and only what you do best - is the ideal situation for everyone. For example, if you make an excellent widget, then you want to keep perfecting those widgets, not deal with the online sales and shipping of your widgets. Or, if you are a writer of children's books, you want to focus on the illustration - not on the distribution and marketing of your books.
  • The Powerful Value of Personalized Marketing
    Web based marketing strategies are based on the trends set by traditional broadcast advertising tools: commercials, radio spots, billboards and print advertising. These mediums are effective but broad ranging, which can be a bonus or a setback.
  • Strategic Alliances with Marketing Professionals
    Among business professionals, the most difficult obstacle is taking the time out of running the business to market it. Of course, this is a catch 22 because if you don't take the time market your business, then there will not be a business to run.
  • The Win-Win of Joint Ventures
    Forming a partnership with another company can be a great marketing injection into the revenues of your business. By combining your strengths, you will become a greater force in your industry. However, making it a win-win situation does require careful consideration.
  • Strategic Marketing: Customer and Competition
    Knowledge of your competitors' marketing scheme and how they market their products is almost as important as being able to identify your prospective clients. There is a lot to be learned from studying a competitor, especially if they are a well established business with a solid marketing strategy.
  • Savvy Tips for Effective Collaborative Marketing
    Traditional marketing techniques focus the center of attention on the seller and put the business owner in the position of power. Rather than owning the customer as is the strategy in most marketing schemes, collaboration marketing seeks to give the customer the perception that he is in the position of power - that the customer, in fact, owns the vendor

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