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Adam Nowak's Articles in Business
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How many of your slip-ups can your business stand?
For over 15 years now I have been a member of an "entrepreneurs" category registered in the local government. I'm the owner of two companies. In fact, one of them has already been dissolved. Now I'm just sitting and reading. I have a lot of time for chatting on the Web and relating discussed matters to my own situation. What did I do wrong while running the first company?
The role of words in advertising
Have you ever seen an ad without any words? Be it a radio, TV, cinema, press, Internet or outdoor advertisement, text is always an element of the utmost importance.
Market research costs - how much?
Nowadays, information is regarded as invaluable.Any company needs internal information (generated by individual departments) and external information (generated by the widely understood company's environment), in order to work out an effective marketing strategy.
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