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PR Can Be a Useful Tool for Small Business Owners By : While small busines owners often cannot afford a comprehensive PR campaign, they can take strategic steps to successfully market themselves and build publicity that do not have to cost a lot of money. Time to Rethink Your Holiday Schedule By : Shannon Cherry How to use editorial calendars to gain free publicity High Tech Product Promotion Part II By : Phil Morettini In Part I of this article we covered an introduction to High Tech Product Promotion. Now we'll move on to A detailed look, including five key factors for success. Press Relations Best Practices By : Phil Morettini Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There's a good reason for it. How To Turn the Spotlight On Your Company In a Top Newspaper By : Sharon Dotson Article tells readers how to get publicity by writing letters to the editor. Marketing Lessons from Ben and Jerry By : Albert Grande Ben and Jerry practiced a powerful marketing model. This article discuses these secrets with a first hand account of their methods How To Prepare For A Fundraising Event By : Bill Urell A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water. Building a Good Media List By : Shannon Cherry Sending a press release to everyone will hurt your credibility. Learn the steps to build a great media list that wants your news. Publicize Your Network Marketing Business By : John Patton Does the thought of trying to get publicity for your network marketing business seem like something that you can not do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? How to Get Booked on Oprah By : Susan Harrow Here are some hot tips to help you get invited as a guest, rivet your audience, and ultimately sell yourself to the Oprah show. Radio Interviewing Tips: Creating Mystery and Magic Out of Everyday Topics By : Susan Harrow Tips to create intrigue with a radio interview that has people wanting to know more. Communications Analysis: Real-Time -- Benchmark for success in 2006 By : Chris Morrison You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better? Brand Management -- Beyond Marketing By : Paul Mewett In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management. Relationship Management: Knowing and Communicating with Your Key Publics By : Brett Serjeantson Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics. Christmas in July By : Shannon Cherry If you want your product or service featured as a holiday gift in the media, then you better start when the warm weather approaches.
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