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What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One...
By :
Chris Marlow
The freelance copywriter or business writer who takes the time to create a "Unique Selling Proposition" for themselves will be taking a powerful step to edge out the competition and increase business success.
What to NOT Name Your Freelance Copywriting Business
By :
Chris Marlow
What copywriters need to know about the importance of branding in establishing their freelance business.
Where To Find the Best Copywriting Clients
By :
Chris Marlow
How copywriters can gain work from high-quality, high-paying potential clients
Why didn't I think of that? Jaw Dropping Ad Copy Secrets
By :
Daryl Campbell
There's no substitute for writing good copy but there are things you can do to make your copy really stand out.
Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly
By :
Chris Marlow
Find out how to get those super valuable testimonials that are so vital to your freelance success.
You Can Write Powerful Copy!
By :
Nick Summers
Communicating directly and effectively with your readers is crucial in any situation, but more so with marketing copy. You will need to understand your reader's motivation and grab their attention with dynamic and emotive language. With just a few basic guidelines and a bit of practice you can write powerful copy.
Your Unique Selling Proposition: Use It. Or Lose Everything
By :
Chris Marlow
Business owners and copywriters alike need to understand the power of the Unique Selling Proposition. Actual corporate USPs are included for illustration and clarity.
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