- How To Write a Great Sales Letter By : Andrew James
Every communication you send to customers or prospects should have a clear purpose - A Different Way to Generate Leads By : Victoria Rosendahl
Generate leads for your copywriting business by turning convention on its head. - The Importance of Being Proof-Read By : George Chilton
We are often blind to our mistakes and read what we meant to say, rather than what we actually said. An objective view of a piece of text can dredge-up a whole host of errors that had been missed in previous, subjective, readings. - Freelance copywriters: "You Cannot Be Serious!" By : George Chilton
I’m not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells!
John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell... - The Curse of the Freelance Copywriter By : George Chilton
George Chilton's article looks at what he (affectionately) calls 'The Freelance Curse' and he describes how he dealt with it - without the aid of a witchdoctor.
Professional Writing of any kind is a big commitment. It’s an amazing feeling to have your words published, to find your own name nestling at the top of the Google search results. Yet, writing can also be very hard, time consuming and often rather frustrating... - Freelance Copywriter: have magic carpet, will travel By : George Chilton
How to sell yourself without appearing arrogant!
There is nothing wrong with being noticed. In fact, that’s what writers do. We ooze confidence, we know what to say and how to say it and we get noticed because of it. But sometimes we over-sell, and that can be embarrassing -not to mention ineffective. - What Is A Freelance Copywriter? By : George Chilton
I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred ‘copywriter’ – at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car.
But what is a copywriter? - Copywriting and Advertising: 20 Ways to Increase Response Rates By : Tony Brecher
Here are the tips, tricks and techniques to get more response from your advertising. - Freelance Writing As A Home Business Career? By : james lowe
Everyone should give freelance writing a try so you can know for sure if this field is for you or not - Is the Non-Profit Niche for Copywriting All It's Cracked Up to Be? By : Chris Marlow
Landmark survey of dozens of freelance non-profit copywriters and interviews with five non-profit copywriters, including gurus Jerry Huntsinger and Mal Warwick, reveals the truth about this unique and mysterious market. - Conquering Insecurity: Every Copywriter's Hobgoblin By : Chris Marlow
Because copywriting is subjective, most if not all copywriters go through a sometimes long phase of insecurity in their work. However, using certain pricing tools can ease the uncertainty and help the copywriter appear more professional as well. - Plagiarism: Two Different Perspectives By : Sharon White
There are different types of plagiarism: copying word to word, paraphrasing and stealing someone’s idea. There is no argument to the first one. Copying someone’s work is a violation of the copyright law. USA is the most famous country for protecting the copyright law. - Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them By : Chris Marlow
Lack of experience, insecurity, and pushy clients can lead copywriters to erroneously discount their work. - How to Write Copy That Makes The Sale By : Ron Jones
A brief primer on writing copy that gets results, even if you have never had any copy writing experience. - How To Test Your Copywriting Skills in the ClickBank Marketplace Without a Reseller Account By : Ron Jones
Do you want to hone your copywriting skills? Here is a method whereby you can test your copy in the real world and see if it measures up. Best of all, if you've already got a website, it won't cost you a dime.
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