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Home | Internet & Businesses Online | Email Marketing So what does a viral list builder do? It gives you a way to leverage your existing subscribers and website visitors so that you create more traffic, and more subscribers. Several years ago, I heard them described as set and forget advertising techniques, and it's mostly true. If you want to make every visitor count, these tools can help you acheive that at no cost. Some viral list builders work on page, some work as popups, and some replace a page entirely, such as a thank you page. Before I continue, I want to be sure that you understand that zero cost is referring to money only. Nothing in life is free, or so it has been said. There are often other not so obvious costs associated with using viral tools. These include time, some level of control, and the fact that you're often building someone else's list as well as your own. If used correctly, these tools can make those trade offs worth it. I'm going to use List Inferno as an example here, since I like that one. It's easy to sign up as there are only three steps in the sign up process, and the code works on page so you don't have to bother your visitors with popups if you don't want to. It also has a number of categories that you can choose from, so unlike some list builders, you can promote ezines on topics other than Internet Marketing. Here's how it works. You enter your ezine details in List Inferno and place some code on your web pages. Each time you show a web page with that code on it, it will display a selection of ezines to which your visitor can subscribe. In turn, your newsletter subscription information will appear on someone else's site, giving you more chances to gain subscribers. The end result is that for every visitor to your web page, you get the opportunity to gain another subscriber. In my experience, the sign up rate with viral list builders is rather high. When I use these viral tools, my list building efforts often go on autopilot without much additional effort. If they slow down at all, I do a few things to get them going again and I'm good for a while. I offer an ecourse on beginning list building in which I cover the basic elements that you need to properly build a list. One element that most list building courses tend to gloss over, is a way to reach potential subscribers. Many people find it difficult, though to drive traffic to their sign up pages. In addition, many beginning Internet Marketers don't want to spend money on a website. Somewhere along the way, someone has told them a free website will work just as well. I recommend that you build and develop your own top level domain name website as soon as you can. In the meantime, viral list builders can often be used with free websites. Once the viral effect takes over, you should be able to earn the few dollars necessary to buy your own domain name and hosting. One rather simple technique you can use to enhance the viral effect is to create several pages on your site, all of which have good information and proper keyword density. Place the list building code on each of those pages. Next, begin driving traffic to those pages through all of the means in your marketing arsenal. During your auto responder sequence or broadcast emails, send your visitors to those pages that offer more information on the topic at hand. In this way, not only will you have natural traffic working for you, but each subscriber as well. In fact, if you do this right, each subscriber can be responsible for producing several opportunities for you to gain new subscribers. Using this type of system, you'll be a champion of viral list building in no time. Article Source: http://www.articlewheel.com
Kurt Schmitt teaches online marketers list building solutions that work. If you're interested in generating more traffic and more subscribers through leveraged list building pick up a copy of his ecourse.
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