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Their initial successes emboldened Microsoft Game Studios to form an agreement with the entertainment industry giant, Walt Disney Studios. The partnership was announced in July 2007 and included thirty-five films. New and old Disney classics are among the offerings, as well as movies from Miramax, Touchstone, and other Disney holdings. Therefore, there are films to appeal to viewers in every age group from toddlers to golden agers (assuming they have Xboxes!) The number of movies will increase in the future, as the agreement calls for on demand rentals for new releases as they become available to the public. Currently, movie downloading via Xbox Live is only offered to US residents, but the numbers are huge for something so newly introduced. Microsoft Game Studios has 7 million subscribers, and they believe that number will jump to over 12 million within a year. The inclusion of Disney movies in the Xbox Live Marketplace is an especially big draw for the company. When Xbox meets Disney, the potential for success is astronomical. Clearly, the public has welcomed this modern way to enjoy movies in the home. No one has to go out to the rental store; no one has to wait in line for that hot new release everyone else in the country has also been drooling over! On demand rentals give you to get the titles you want when you want them Article Source: http://www.articlewheel.com
Steve Collins is a Journalist based in Encino. A Disney fan, he uses the Disney Movie Club to complete the gaps in his collection. Read Disney Movie Club Reviews.
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