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Home | Internet & Businesses Online | Web Design In the early stage of defining Web usability, Nielsen defined a few rules that are still very actual. The main rule refers to the loading time of a Web page. Nielsen explained that pages with long loading times don't convert as well as pages with fast loading times, for the simple reasons that the users do not wait. When a page takes too long to load, the users will click the back button. This is the main drawback when it comes to Flash pages and graphic-based pages. Sure, a site needs graphics that enhance its visual appeal, but these graphics need to be optimized for the Web and eventually defined with Cascading Style Sheets (CSS) to speed up the loading time. The main features that make a website stand out and convert are featured below: The adepts of Web usability always stress out the importance of standards-compliant HTML code and accessible design. The main advantage of designing according to the W3C standards is that you will lower the cost of production and website updates. Standards compliant websites load faster, are accessible with almost all types of Internet devices, are easier to modify, save bandwidth and so on. From an SEO perspective (and you need this to get your site listed into the search engines) clean content is the most important part of a site. It's also easy to optimize and it doesn't need too long to load. Plain text is what Google and the other search engines focus on to scan and index your site. When your site is mainly graphic you cannot expect good rankings into the SERPs, unless you manage somehow to get hundreds of links from highly authoritative sites pointing back to yours. And that's an expense you could easily avoid by respecting the main principles of designing with Web usability. The structure of the text is pretty important too. Text can be appealing too if you know how to format it for the user. Short paragraphs, bulleted lists and plenty of white space provide for “scannability” - according to Nielsen and other Web behavior studies, Web users do not “read” the text they find on a website, but “scan” them till they find a topic of interest. Heavy texts (too long paragraphs, improper formating, difficult fonts, dark backgrounds) tire the readers and are most likely to be ignored. All in one, to get a site that matches the needs of your customers while delivering your corporate values and message accurately and representing your brand, you'll need to work with a Web design agency that understands usability, SEO and aesthetics and gives them equal importance in the website design process. Article Source: http://www.articlewheel.com
Mihaela Lica, the founder of Pamil Visions, has professional qualifications in journalism. She worked for the Public Relations Directorate of the Romanian Ministry of Defense for 4 years and since 2002 she lives in Germany and works as a www.ewriting.pamil-visions.com/about/”>public relations and media consultant.
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