|
||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Home | Self Improvement | Coaching Eight weeks later they arrived in Portland after having gone back to New Orleans to pack up their belongings. For many months after they moved the reaction, when people would find out where they were from, was, 'Wow, you're a Katrina victim?' Her response was always patient. 'We weren't really victims, like the people who couldn't afford to leave, like the people who suffered in the aftermath. We had two cars, credit cards, cash and family support. We were inconvenienced, but hardly victims.' She goes on to frame this in even more of a positive way, 'I'm happy with my new life in Portland. It was time for a change even if that change was unexpected.' Not everyone was as fortunate and this employee of mine has anger and sadness where the hurricane and subsequent nightmare of New Orleans is concerned, but she turned the upheaval into a fresh start. We can use framing as a tool for positive change and a potent instrument for persuasion. When we think about Holocaust "victims", we see "survivors". Thousands of social workers use framing each day. Gang members consider killing an opposing gang member honorable, but social workers and parole officers use framing to show how ugly murder is no matter who is the victim. Advertising is all framing. Advertisers take over the rebellious or alternative youth culture by appealing to them with edgy and non-conformist advertising. They make a carton of eggs seem 'radical' suggesting that these eggs aren't the old fashioned, outdated eggs that your grandpa used to eat. Politics would be nowhere without framing. Bush, for example, uses the presupposition that, 'It's better to fight them over here than it is to fight them over here.' Well. . . that presupposes that we'd have to fight them at all. In 2004 he convinced more than half the nation that he was right and used 9/11 to support his frame that we're all in imminent danger. The Democrats and an overwhelming percentage of U.S. citizens now have the frame that the war in Iraq has nothing to do with terrorism, but has everything to do with oil and no bid contracts. We can use framing as a positive thing depending on what we consider to be positive. If you frame it in a positive light, almost anything can be positive. People use this strategy all the time to convince others to "do the right thing". Martin Luther King Jr. framed segregation as evil convincing many people that it was wrong, and so here we are today with millions of black and white Americans who've grown up together not knowing that kind of blatant inequality. Was he right? I think so. But for opponents of integration, he was absolutely wrong. Switch frames from hardship to challenge, setbacks to times for reflection, victims into survivors. Embrace the power of framing. Article Source: http://www.articlewheel.com
Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
|
  RSS Feeds by Category |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
