|
||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
The first and most obvious step is to check out the revenue and sales immediately able to be linked to your marketing efforts. For this, just compare the new customer invoices against the customers in your database. Instead of attempting to show every sale that occurred as a result of your efforts, at times one or two substantial sales are sufficient to demonstrate the effectiveness of a full-scale marketing strategy. In addition, you may be able to produce a list of ways you've been able to save the company time and money. Just put some thought into it; for example, if you added the option of subscribing to the newsletter by email, perhaps you were able to save some printing and postage costs. You get the idea. Also, add up the total number of qualified leads and use anticipated conversion rates to find a rough estimate of the leads' value. You also may want to send out a survey to qualified leads to ask if they made a purchase in recent past. If you're working with a rather large sample size, the information in the survey answers will help you realize the potential revenue value represented in the leads you've generated. Show the leads that were attained through market outreach, and calculate the improvements that have occurred over time. This is measurable in terms of cost per inquiry, attendee, lead, or impression. Marketers often don't take their own productivity into consideration when justifying marketing investment. By listing the projects you've successfully completed, you will be able to illustrate your processes to others who may not otherwise be aware of what you do. Article Source: http://www.articlewheel.com
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and an expert on sales leads. He is president of Mac McIntosh Inc., a sales and marketing consulting firm that helps companies get more high-quality sales leads and turn them into sales. More tips at: Sales Lead Insights: B2B Marketing Blog.
|
  RSS Feeds by Category |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
