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Home | Self Improvement | Time Management In orienting ourselves toward our affluent clientele, we must use language and speech powerfully. It's likely that the more you read, the bigger your vocabulary (unless you're only reading, say, People Magazine or one very precise genre with limited language specific to that type). One of the most valuable things you can do to increase your vocabulary is read. But having a huge vocabulary is only one part of speaking well. The act of oration is an entirely different set of skills. One of the biggest fears people face, is the fear of public speaking. And if you can get over that, the next step is having something of interest to say. The next obstacle. . . the delivery. I've been informed by my transcriptionist that I use the term 'in other words' a lot. I do this in part because I want to be fully understood. The second reason. . .I don't use the word 'um' and I think 'in other words' is taking the place of 'um' in my language patterns. There's a great new book out called 'Um. . . Slips, Stumbles and Verbal Blunders and What They Mean' by Michael Erard. One of the most interesting things I've read so far in 'Um. . .' is that this is a universal. All languages have their own version of 'um' (in Spain it's 'eh', in France 'euh') and the use of this filler has been around since at least as far back as the Ancient Egyptians and Greeks. It's only been since the twentieth century that 'um. . .' has become unpopular with academics and teachers, most likely coinciding with television and radio. The book starts out in the offices of the Federal News Service with the people who transcribe for closed captions. The style guidelines of the FNS state that all of the 'umms' and 'uhs' and 'ahs' and 'ers' are left out, false starts of one or two words are left out, and partial words are left out. The one exception is: policymakers. . .everything a policymaker says is typed out verbatim. With this in mind, I skipped to the chapter on President Bush, most famous for his malapropisms. It's a very interesting take on how perception is really in the eye of the beholder. Perception is so fluid: while some consider the president 'one of the people' and 'down to earth' because of his blunders and gaffes, others perceive his mangling of the English language a total lack of intelligence or preparedness and indicative of a 'disconnect with reality'. Either way, whichever side you're on, some of his more memorable malapropisms are really amusing. What if every word you uttered was transcribed verbatim? What could you learn about how you're perceived by paying closer attention to the way you speak? And pay closer attention to the way others around you talk. Language is a critical part of persuasion and the ums, uhs, and other fillers 'say something' to your prospect when you verbalize them. Keep that in mind when you are persuading the affluent. Article Source: http://www.articlewheel.com
Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques.
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