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PPC Management - Marketing Tips

By: Kirt Christensen

If you developed a product only when you knew what it was that people want, there would be built in demand. What if you thought you might write some software for auto repairs, one that is catering to D-I-Y enthusiasts and helps them with diagnosing engines and helps them increase their fuel efficiency by five miles/gallon.

If a guy bought your software (which you haven't written yet), he could buy a cable at Radio Shack, take his computer into his garage, hook it up to his car, and the software would collect a load of data and display it on the screen. Your program would then tell the guy what to tweak in his engine.

Seems like a peachy idea to me. How can you know if there is a demand for your software. You want to know how deep the water is before you dive in. You don't want to waste time writing a piece of software that there is no demand for. This is the way you find out:

1. Write an e-book, white paper or guide. Call it "How to Use Engine Diagnostics to Improve Your Car's Fuel Efficiency by Five Miles per Gallon." In it you tell people how to do it the hard way, the whole routine that takes you three days, including the spreadsheet and the connector from Radio Shack.

2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.

3. Post an ad.

DIY Engine Diagnostics

Simple Procedure Improves

Your Car-5 MPG or Better

www.AutoDiag.com

For the landing page you have a sales letter telling your visitors about the paper you have written. Then follow up with some emails that tell more about your paper.

4. Gather ideas and feedback from your clients.

5. You can either sell your ebook or give it away gratis. But you have to have a plan. At the same time that you are marketing your ebook, advance your cause with your buyers.

6. Find out your customers thoughts about your "real" product. What kind of response do they give? Is there an interest? Do they repeatedly ask you when it will be ready to sell or test? Are they offering to pay for it now so they can get first crack at it when it is ready? If the answer to these questions is "yes" then you are on the way to the winner's circle.

7. Market your product and watch the money roll in.

You've listened to your customers; you've put together a product in line with what they ask you for; you've proven to yourself that they're interested. Now when you give them exactly what they want, you'll make the cash register ring.

Article Source: http://www.articlewheel.com

Kirt Christensen's dynamic style of PPC Management as he managed over $612,000 of yearly ppc advertising for clients, has them raving about him! managemypayperclick.com

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