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When you organize charity events for your community you should first try and talk to your local businesses – having them there is a great way of bringing more people to your event. Even worldwide companies that are known for participating in nonprofit events, such as the body shop, are likely to help you. Once you have that taken care of, make sure to advertise your event well – that includes putting up posters everywhere, adverts in the local paper and radio stations (either make sure you can afford to pay for them or ask the local media if they could be your partners – this way you won’t have to pay for the ads). Think of other free resources that can help you announce your charity event to the public calendar of events. Your best bet is to send a press release to local news stations and newspapers. Don’t worry; you don’t have to study PR to do it. Write down what you plan to do and what you want to achieve and you are done. You should (actually must) follow up with a phone call - see if you can talk to the reporter that deals in local stories, and perhaps they can write a story on your event. Another good call would be to call the Features editors at the local papers – nonprofit events may interest them more than you think. The best way to do it though is to charge for tickets; for instance, if you want to sell 200 tickets you should put your number on the posters and do a spreadsheet with the tickets numbered in one column and a space for the buyers’ names and numbers. This way you will attract people to the free prize draw, but you will also know how many people are definitely coming. Don’t forget to have a few extra tickets for people who did not buy them prior to the event but want to attend. When charging for the tickets, think that nonprofit events that have the community as target - this means the tickets should not be very pricey. You could charge $10 a ticket and have $5 go to the charity and use the other $5 to pay for food and other expenses. If your local businesses cannot attend your event, ask them to donate some money, or even better, some prizes. If they agree, you should also do a poster displaying all the prizes and naming all the donors. One last thing: nonprofit events always attract people from public organizations – this means you could count on social workers, police officers, firefighters and other such categories. Make sure they know about your event so they can attend. Writing a formal letter to the mayor may also be helpful – even though he or she may not attend, they will surely send someone representing them. Article Source: http://www.articlewheel.com
Organizing charity events is not an easy thing to do. The thing about them is that you have a small budget (or none at all). But the beauty of organizing nonprofit events consists of doing it with as little costs as possible.
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