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Most cold call leads are really not leads at all, they are "Fake Leads". The Sales person did not buy leads, they bought a list of contact names. You can get the same effect from cold calling people from the yellow pages. A little know fact is when a telemarketing computer system goes down, guess what they pull out, the yellow pages! Getting a prospect for a mortgage for example is the most difficult part of a sales job. Most people do not buy cars from people calling them to sell one, why would it be a better idea to call them about mortgages? (which is usually a lot more than a car). Real Leads are real people actively looking for the product or services that you are selling. That a Perfect Leads. In our mortgage example the best solutions would be a Real-Time Online Mortgage Leads. A Real-Time Online Mortgage Lead is a prospect that has just finished filling out an online form and within 1-2 minutes you are calling them back when the idea is still fresh in their minds. Now that is a lead you can close! Why Real-Time? Borrowers want to get info now! They will be impressed when you call them within 2 minutes of them filling out the online application. That makes a great statement in the minds of the prospect. Usually a prospect starts working with the first person to contact them. In the end if it's quality that you are looking for fresh real-time leads are the way to go. Do not waste your hard earned money on cold calling leads or calling straight from the yellow pages. Article Source: http://www.articlewheel.com
Christopher Carter has more than 10 years in the financing and mortgage industry. He works at Perfect Town, USA which sells real-time & exclusive mortgage leads, which are timestamped and origin stamped. Perfect Town USA owns several successful mortgage lead generating websites.
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