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Home | Internet & Businesses Online | Internet Marketing A common characteristic of top internet entrepreneurs is that they continually invest in their own education to expand their businesses and refine their marketing skills used in the best online business opportunities. Do you consider yourself a “newbie” in internet marketing, or are you a “master marketer”. Get in the habit of learning something new for your business each day, and passing it on to your team or organization. Before you know it you will be marketing with the “pros” soon after starting a home based business. Here are some terms from E to K to help you make more money online. Exact Match - A keyword option by which you set your ad to be displayed only when the search phrase you define and that of the internet user match exactly. When you use this option you put your keyword phrases in [brackets]. Geo-Targeting - Geographical targeting. Describes the distribution of your ad to Internet users in different countries, states, cities and regions. Google - Currently the most popular search engine, with the largest database and arguably the most accurate search results. Google pioneered the PageRank algorithm as a means of indexing websites and other web documents. Industry Keywords - The most popular search terms that drive actual traffic to sites in any selected industry. Industry Keywords enable you to compare the keywords you are currently getting traffic for, with that of your industry competitors. KEI Ratio - Keyword Effectiveness Indicator is a way to measure how competitive a search phrase is in comparison to other search phrases. The higher the KEI, the better. Keyword - A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query, the term or phrase that a user types in the search box of a search engine as a reference point to find more information. Keyword Combinations - Terms that contain a set of targeted keywords ordered in different sequences. Keyword Count (Occurrence) - How often a keyword or keyword phrase occurs in a particular HTML page section. The the ke word count is used is used in a calculationto determine the key word density. Keyphrase - A two- or more-word phrase prospects would type into a search query box to find products and services like yours. Keyword Density - Keyword Density is the ratio of the number of times a keyword appears within a web page’s text. Keyword Density measures the keyword density of all keywords on any page of any website. The density analysis results include the occurrence, popularity and density of keywords from the page title, links, headings and page body text. Keyword Difficulty - Keyword difficulty is used to analyze the competitive landscape of a particular search term or phrase. Keyword difficulty is a percentage score that will help you to determine how difficult it will be to rank for a particular term on the search engines. Keyword Matching - A set of options that, when applied to the keywords in your AdWords account, allow you to control the distribution of your ad. Through keyword matching you "tell" the system how exactly to match your keywords with those of the people that make a search. Keyword Predict - The estimated daily search volume for any given keyword across all search engines provided by keyword tools and databases. Keyword Popularity - Keyword popularity is equal to the number of times a keyword is queried in the search engines database, usually estimated from the actual search counts of the previous month. Keyword Relevance - A measure of the relevance of a website to a keyword (or set of keywords) used in a search query. Keyword Relevance is primarily measured by the use of keywords in the title tag, meta tags, alternative text, hyperlink text, or document text of a website. Keyword Research - Discovery and analysis of keywords (or word) to target for a search engine marketing campaign. Keyword Targeted Campaign - A campaign where the advertiser selects keywords that will trigger ads from the campaign. Keyword-targeted ads can appear on search results pages, on content pages, and on other properties on the Google Network. Keyword Theme - In our terms a theme can be many things, such as a color scheme or subject matter, but in Google’s terms, a theme is the subject matter - the topic. The topic is what the web pages are about. Keyword themes make your search engine and pay-per-click campaigns irresistible to the search engines for high rankings. Keyword Tool - A free or subscription based tool that provides collected search term data from 200 search engines world wide. Keyword Variations - Keyword variations include singular/plural forms, capitalization, relevant variants of your keywords, and phrases containing your keywords. So how did you do? Print this article out and put it in a binder for quick reference. Or pass it along to your organization or team members. Now that you have familiarized yourself with some new terms, get with your coach or mentor and find out how you can use them to improve your marketing skills and make more money online using the best online business opportunities when starting a home based business. Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business You Can Do this, Without Question. The Best Really Is Yet To Come! Glen Jacobs Business Development Partner and Coach Managing Member / Live Life Well, LLC Article Source: http://www.articlewheel.com
Glen Jacobs, Life Style Mentor and Successful Entrepreneur, is helping many become the next success story. Whether you're looking to create an extra few thousand dollars per month, be an ex-corporate executive, or the next millionaire Mom, Glen can assist you to create a second stream of income and greater peace of mind. visit : More Money
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