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Home | Internet & Businesses Online | Ppc Advertising 1. Adding An Audio Greeting: Audio greetings are like video. They can help or hurt depending on the quality of the audio. Audio greetings aren't as popular anymore, now that video has become so prevalent, but it's still often a nice touch. Something to test is whether to have the audio start immediately, or wait until the user presses "play". You can get some users angry if you start the message automatically, so you might use that approach only if it converts significantly better. If it only wins by a little bit, I'd advise you to wait for the visitor to start the audio. (important) 2. The Stylesheet: If you use a style sheet to set the font styles, sizes, and colors of all your headlines, subheadlines, body text and more, you can test different schemes very easily. This is often worthwhile. If you link to your stylesheet, it can be tough to run the test, depending on the software you're using. So for the test you might want to pull the stylesheet into the head section of your test page. 3. Location Of Testimonials: So you have some great testimonials. Where should you put them. Some marketers tell you to put a good one up right under the headline. Others say to lump them together near the middle. Others run them down the right side of the page. Others put them after the P.S. Statement. Still others weave them into the copy, and place them where they seem to have the most power. This is a great factor to test, even though it might not make as much difference as some might think. Unfortunately, it's difficult to test the location of factors in most javascript-based split testing programs, though with some PHP (or server-side) programs you can test location pretty easily. (medium importance) 4. A Pre-Headline: This can be used to "call out" your target users. Often these will say something like "Attention: Men Who Are Losing Their Hair!" or something like that. This can have an effect on conversion rate. I usually advise people to test these with their headlines, rather than separately from them. But with some care, you can test them separately. Just make sure every pre-headline works with every headline. (medium importance) 5. Your Price: Should you try to sell more copies at $19.95, or fewer copies at $37.95? You might even sell more copies at $37.95. You won't know unless you test. Price is a tricky thing to test, though. You have to make sure you present a consistent price throughout your process to each individual visitor. It can be tricky, but it can also add a lot of money to your bottom line. (important) 6. How You Frame Your Price: Do you apologize for charging $20, or do you sell it for $1,000, and make them think it's worth $10,000? If you frame too high, you might not be believable. Too low, and your product won't have much perceived value. Should you use a coupon code? When should you give it to them? At the top of the page? Should you let your affiliates pass on the coupon code? Price framing is a very important art, that you can develop through testing. (important) Those are just 6 ideas of many. Please test everything you can think of, but keep track of which things make the most difference for you. Article Source: http://www.articlewheel.com
Jim Stone, Ph.D. Created the Split Test Accelerator, and is an expert at using multi-variate split testing to improve web pages. Visit the STA site to learn more, or visit this page for more split testing ideas.
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