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Home | Internet & Businesses Online | Adsense Note the seemingly insignificant differences between these two ads: Popular Ethernet Terms 3 Page Guide-Free PDF Download Complex Words-Simple Definitions www.bb-elec.com 0.1% CTR Then this one: Popular Ethernet Terms Complex Words-Simple Definitions 3 Page Guide-Free PDF Download www.bb-elec.com 3.6% CTR The second ad blew away the first by getting thirty-six times the clicks than the first one got. Why did that happen? Is there some kind of trick? Upon examination you can see that the same words are used. You can also see that there is only 1 thing different. What is that? The first ad you see lists "features" and "offers" on the first line and on the second line it listed the benefits. In the second ad the benefits were on the first line. This is a secret for use in pay per click management and is just as useful in long copy sales letters as in the little snippets used for Google ads. Offers and features detail what it is your product does or is. They tell what your offer includes, and how rugged, or large, or tiny, or complete your product is. But then benefits list what any advantages there are emotionally, what does a buyer get from using the product. So the list of features for an e-book you sell may include these items: 15 lasting rules 20 chapters, 180 pages of substantial information 72 photographic illustrations Helpful, easy-to-read charts and graphs Step by step instruction Fascinating stories, anecdotes, and personal experiences Introduced by Donald Trump Et cetera On the other hand, when you list your benefits, you let your customer know exactly how what you have written can benefit them. There may be some points that fall in the gray area between benefits and features: Improve up to 42 percent in less than 35 minutes By applying any one of the 14 proven techniques you can see the immediate results. Kick Start Energy Levels, Change Fat to Muscle, Promote Vitality and Longevity at the same time. Uncover the making mistakes as you go on can be a strategy that will help your skills grow at an even faster rate. Get compliments from your friends as they ask you again and again (jealously), "What has happened to you?" Trying to fit all this content into one little Google ad is not possible. However the concept of splitting the ideas into groups of benefit and feature is a sound one. The main focus of your Google ad should be more about the benefits or emotional payoffs than the features. As you describe benefits and features, you are best served if you emphasize the benefits. The passkey into the kingdom of successful PPC Management is not a degree in writing or being a great copywriter, but it is being able to convince the client that you have something of value that he wants or needs. Stating the cause in clear and simple terms, put the benefits first and test, then you can see the response. Article Source: http://www.articlewheel.com
Kirt Christensen's dynamic flair in Pay Per Click Management as he handled over $612,000 of yearly ppc advertising for clients, has them praising about him! managemypayperclick.com
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