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Coffee chains such as Starbucks is a perfect example. It tends to create more success than errors. The average bill at Starbucks is $4-7 plus a tip. You don't need a calculator to evaluate money (literally down the drain). The flavorings at Starbucks is very good, in fact excellent. The coffees themselves are a bit better than mediocre. This is because they do not buy their coffees in beans as some chains do and grind it themselves. Coffee gets stale fast unless in bean form. Okay, that's simpler and I do not blame them for it. But I am but one small fish in a large world of caffeine servers. I did quite a bit of research before launching my own private label coffee gift baskets. I found out what truly is the best and what stays freshest. I found out the benefits of packaging it appropriately to make it the ideal corporate gift. A gift that people not only remember, but see, first thing in the morning, with a funny picture, and your name and URL, and you've saved them $6 every time they see it. As popular as Starbucks may be, I believe it was a big error to print provocative philosophical text on their cups. I do not want to talk about deep subjects first thing in the morning. My newspaper editor and probably yours too knows what we like best. We like to laugh. He/she has devoted an entire non revenue-producing page just for us called the comics page. The editor is fully-aware we are going to be reading some "pretty nasty stuff" before we wade through to the comics. I'd prefer to laugh in the morning than wax philosophically or discuss war and terrorism. It was not rocket science, but I figured out how to do it. Late last year, I launched the world's first cartoon gourmet coffee gift basket (with whole fresh beans from 5 different countries, some flavored, some not). I included a set of four cartoon coasters, both the oversize cup and the coasters have the cartoon of the customer's choice. I put it on my website. I posted it at Shop.com, Amazon.com, Ebay.com, and a bunch of others. And guess what. I was right. People enjoy the coffee and laughter, not coffee and Emanuel Kant or coffee and today's crime du jour. And no charge for the gourmet biscotti. So what does all this have to do with corporate gift-giving. I decided to not only discount the coffee gift boxes but offer engraving of one's company name and URL for only $2. Do I take a loss on that? Sure do. I make up for it with a decent markup, however. I am not becoming Bill Gates, but the marketing concepts works for some reason. And the reason is psychological. Think about it. There are a million ways to advertise you and your business. But there is only one way to advertise your name and business to your client or potential client in which he/she, first thing in the morning, sees not only your name and URL, but a very funny cartoon that immediately puts them in a good mood. As time goes by, when they think of you or your company, they think positive thoughts. Now I've added everything from collectible desk and wall clocks to desk pen holders, and all can be engraved for only $2 for the perfect corporate gift. It is win-win and everyone seems to love it. Article Source: http://www.articlewheel.com
Nobody thought of creating a gourmet coffee comic corporate gift basket with $2 engraving until comicist Rick London's Mega Store coffee gift baskets, and funny corporate gift
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