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Home | Self Improvement | Time Management Rule # 1) start with the local media! Your local press is always looking for good stories. Many of the local media companies are owned by national media companies. If the story has national interest it has the possibility of getting picked up by the national press. Your local media outlets are much more open to hearing your pitch than CNN or Oprah. Rule #2) Figure out the best media to use and it can be the local newspaper, the local radio or TV stations and the Internet. Each has their advantages and disadvantages. Typically if the New York Times publishes an article on the front page and the TV stations tend to follow their lead. Some stories are better suited for Newspapers than are TV when they first break. It depends on the visual nature of the story. At My Success Gateway, LLC we have been covered in all 4 big media: Newspapers, TV, Radio and Internet. Rule # 3) Know who to talk to in the media companies. In newsprint it is always best to speak directly with the reporter who has ownership of their area subject. For example if your story is about business call the business editor, if it is about local happenings call the local reporter. In TV you will ask for the "assingment desk" or the "assignment editor" or the show producer to pitch your story to. Rule # 4) You have to be current with the news that is happening in your area. make sure that you don't forget the hook! For example let's say you are a chiropractor and evey year there is a big marathon in your city. Set up a chiropractic station at the finish line to treat the athletes post race with their back pain. Now you want to get on the phone with the news media and let them know that X % of runners experience back pain (hook) and that you are treating them at the finish line gratis. Rule # 5) Make the story promote able. When the news station is covering other stories and says we will be right back with advice on how to manage your back pain in the upcoming marathon by doing a few simple techniques such as massage. Share this idea with the assignment editor. This is how they are thinking, do their thinking for them, make it easy for them to visualize the story. Rule # 6) There has to be something in it for the viewers, we call this a payoff. Because the marathon has a lot of visability in the town and most people know at least a few participants, the payoff for the atheletes is that they can solve their back pain with the proper care and treatment. The television station would love to do this type of a story since it benefits members of their community. Rule # 7) Go for the close! Ask to pitch them! That's right, tell them you have a quick story pitch, would they listen for 30 seconds? If they say yes, I usually take about 3 minutes and I don't stop. At the end they will either agree to it or not. If they agree they will ask for more information. Or they will call you back. It is this simple. In conclusion, press is the best form of free advertising. Knowing how to talk to the news media, knowing what they are looking for is all you have to know. THe rest is up to you to make the contacts. Article Source: http://www.articlewheel.com
If you want to brand your company and get on the local radio news learn from a PR Trainer how to be a master at media with Home Study Course on PR or listen to the Free Interview
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