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Home | Business | Public Relations Read target publications to determine the audience so your contributions will be on the mark. Speak with editorial staff and visit the publisher's website. Find out who to speak to, and ask for the correct format to make your submission. It could take a while to break in, but don't give up - as you hone your message you will become more relevant and familiar to the publisher, the gatekeeper to the readership. In your pitches, demonstrate how your info is of importance the reader. Make sure your releases provide real news. In your release, answer some of these questions: What's the problem? What's your solution? What's the benefit? How is it possible? What's the cost? Try not to boast about yourself, and don't use overused words. Publications would prefer comments from your customers. The language should be understandable to someone who's never heard of you or your product - even the publication's writer will not have a strong grasp of your message. It's your responsibility to be clear, concise, and relevant. Always include contact information so you can be contacted with questions or confirm facts. Do the leg work and make it easy for a publication to put your content into print. Include photos if appropriate - digital photos are typically preferred. Put your release on the Web so press people who search for industry news can find it and contact you. To get started, try: google.com/alerts. Article Source: http://www.articlewheel.com
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business marketing and sales consultants and an expert on sales leads. He is president of Mac McIntosh Inc., a sales and marketing consulting firm that helps companies get more high-quality sales leads and turn them into sales. More tips at Mac's Sales Lead Insights: B2B Marketing Blog.
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