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It is almost to the point where companies need a full-time writer with a firm understanding of SEO (search engine optimization) to draft the content necessary to promote your business. But, if you have a creative streak, there is no reason why you cannot do this yourself. You just have to be careful to have enough keywords, but not too many throughout the copy. Some tips to remember are: Everything you thought you understood about writing, forget it. Web copy needs to be conversational in tone meaning traditional no-no's such as fragments and sentences ending in prepositions are all right in this format. Try using a font that is easy on the eyes. Webmasters tend to prefer Times New Roman, Verdana, or Arial. Also, the content should flow. SEO Friendly People visiting websites are not known for their patience and often only scan the content to see if it is something they are interested in. With that in mind, less is more so be sure to keep paragraphs short and to the point. Just stick with the basics and don't even try to sound smart as it is likely to irritate readers. Paragraphs: at least 3 sentences but not more than 5 Headers: 5-8 words Sentences: should not exceed 20 words Total words: 350 The keyword dilemma is a never ending vicarious cycle that leaves you feeling numb at times. What are keywords? Who will use these keywords? What search engines should I use? And the list goes on. Google or Yahoo (search engines) use the text (keyword/ keyword phrase) typed in the search box to locate websites. For instance, if you're looking for a maid, you would type the words "maid service", "maid", or "housecleaner" in the search engine. The search engine then finds all of the websites associated with that word. Keyword positioning on your web page will determine how fast the search engines locate your site. Before you begin, carefully create words that are associated with the product or service you sell. Keywords and keyword phrases should be realistic. A true web copy writer can weave the words and phrases into the web page content easily. You need to concentrate on your home page. Headings should have at least 5 words but no more than 8. Make certain that your keywords are positioned within the header as it will increase your odds. Remember that the home page is like a sales letter so be sure that it is simple to read and still concise. Talking like you would to a friend, introduce the reader to your business. Remember to also embed the content with your keywords so that the copy flows. Big Mistakes Crafting effective web copy takes time and a lot of practice. It is a huge mistake to take a stab at writing web copy without an understanding of how keywords actually work. Your pages will have a lot of keywords but make no sense and people will not visit your site. Remember to write about the benefits as opposed to the features of the products or services you sell. People always want to know what is in it for them if they choose to buy from you so focus content on this objective. Not editing your web copy properly can also be a huge problem. Grammar errors leave a poor first impression. Rule of thumb is to have a second party review your work, and be consistent! Web pages are little more than a connected chain of information. Every page prods visitors into probing deeper into your site with the ultimate goal being to convince them to buy from you. If the search engines are not directing people to your site, you will never have a chance to tell people about your great company and what it has to offer them. Article Source: http://www.articlewheel.com
Vlad Ehrsam runs a very interesting website at Full Info on Business, it's one of the webs most up to date Business sites, their free newsletter is well worth signing up for too.
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