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Identifying the primary logo color is a bit difficult task. Once identified your job is half done. It needs to look good with your first color and also must appear the same way on the web that it does printed. Don't pick a color that does not compliment the primary. You want the secondary color to accent the first color. Your logo must appear the same way on the web that it does printed. A lot of additive colors are impossible to print. You need to select a color that is printable. You can pick a third color that might come handy later. In general, there are two different types of color, which are known as additive and subtractive. Additive color is where you mix light to get another color. They use light to produce the colors and are varying vivacious and bright. Your TV and computer monitor are the perfect examples. Subtractive color is where you mix paints or inks together to get a color. They are dimmer, and don't have the tonal range. RGB that stands for the colors Red-Green-Blue are used to define web design and graphic design the colors in combination of these three colors. Most often online media is done in RGB color systems. Occasionally print media is done in RGB also. CMYK stands for Cyan, Magenta Yellow and Black. With CMYK all colors are described as a mixture of these four base colors. Pantone is another color system used by professional printers. Colors recognized as an important aspect in logo design always represent emotions and certain meanings. For instance, green represents health, whereas red represents passion or danger and white represents peace. Warm colors like yellow and orange give a heavy feel, while colors like purple and brown suggest lightness or weightlessness. Subdued colors give a feeling of relaxation and reliability. There are various restrictions on the use of colors. First of all, colors must not be many. Color solution of a logo favors reservedness and simplicity. The color should enhance and support the form of the logo. As far as patterns are concerned, logos can contain one or many patterns like droplets, spirals, pop, canted, animorphic, shadows, alpha face, transparency, labels, punctuation, photo icons, flowers, or wire. So you finally have a logo design concept and you are ready to find a designer. But there are still few things left to consider with the choice of color for a logo design. Initially you need to realize the amount of color you want in your design. The most basic of designs will have only two colors i.e. black and white. The colors should contrast or compliment each other. Pick colors that look appealing to the eye. Article Source: http://www.articlewheel.com
Wain Roy is an internet marketing professional expert in various industries like real estate, web design, finance, medical tourism and business logo design
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