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When deciding what type of event is best in order for you to reach your intended audience, keep these pros and cons in mind: Remote Events such as videoconferences, webinars, and teleconferences Pros: - Web conferencing software allows you to archive the event, giving you another chance to reach those who aren't available for the 'live' webinar - Attendees can invite others without an additional cost to either party; a small group can gather around a single PC to get the same message - Lower cost, less time. This low time investment can help to attract more attendees Cons: - Sending a proper signal requires good equipment in excellent working order. Some potential attendees may not have the correct software to tune in with. - Teleconferences are more easily interrupted; often an attendee is multi-tasking. Live Events such as lunch and learns, executive briefings, and breakfast meetings Pros: - A live event allows you to keep the attendees' attention for a longer period - The greatest thing about live events is the opportunity to make personal connections Cons: - Live events take more time, including time required to get to and from the event - Live events are costly when considering audiovisual, staff, parking, meeting rooms, and refreshments So, will it be a live event, or a remote one? The final decision should hinge upon several important factors, including available time and resources. The single most important factor to keep in mind is the preferences of your sales prospects. You should present the info in a way that they will want to receive it. If you are successful at this, you will increase the liklihood of having your message received and understood. Good luck! Article Source: http://www.articlewheel.com
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business marketing and sales consultants and an expert on sales leads. He is president of Mac McIntosh Inc., a sales and marketing consulting firm that helps companies get more high-quality sales leads and turn them into sales. More tips at Mac's Sales Lead Insights: B2B Marketing Blog
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