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Basics to email marketing

By: Dan Williams

Business can get expensive. If you are like most people starting an online business you may quickly find your savings tapped and your credit cards maxed. That is, unless you know how to market your online business for free - or nearly free. One of the cheapest forms for online marketing is email marketing. This article will give you some brief tips and tricks for successful email marketing.

1. Place a sign-up box on every website you own to capture email addesses from your prospects. By capturing as many email addresses as you can and broadcasting a newsletter to your customers on a frequent basis (once every 2 to 3 weeks is O.K. for most businesses), you will increase your sales and profits.

2. When sending out a broadcast, give your prospective customers a FREE offer that complements the product or service that you are promoting in the email. This could be a FREE eBook or report that might make them more interested in the product that you are selling. Include in the free eBook or report a hyperlink to your product sales page just in case they decide to go ahead and buy your product after reading the FREE eBook or report.

3. When advertising your product in ezine ads, always give the people that are reading your ad the opportunity to get on your mailing list. You should be advertising your product for the purpose of capturing the prospect's email address. You are going to make your sales and profits on the back-end. Avoid trying to sell your product from the ad itself.

4. Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense and without extra effort on your part. This can include: ebooks, software, templates, web hosting or articles.

5. Affiliate Program: Consider setting up your own affiliate program. In an affiliate program, you can decide how much commission you are willing to offer affiliates who actively market and promote your product. The best part is, you only pay if there is a sale allowing you to reach millions of customers worldwide and enable a huge network of experienced affiliates to promote your product. Learn more about affiliate options from a place like Commission Junction (cj.com) or Clickbank (clickbank.com)

Email marketing makes you more money when it is done right. Follow the tips above and cash in on your company's new email marketing strategies with ease.

Article Source: http://www.articlewheel.com

Dan Williams. danj88x.com

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