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Who knew linguistics was such a hotbed of activity? I have an image of professors in tweed giving their intellectual enemies fierce tongue lashings. How could the scientific study of language incite intense animosity? Language, despite it's beauty and potential, also divides and separates. We all have been told, "The pen is mightier than the sword." And with that awareness, I'd like to explore the eight most dangerous words as applied to persuasion. Consistency, confidence and congruency are the most important tools for speaking with our affluent prospects and these eight words erode all three of these. For each of these words, there is an exception to the rule and as you learn the reasons why these words don't work well in many situations, feel free to explore how the exceptions to the rules work to your advantage. Be very, very cautious, especially if you're a beginner with these skills. In general, you should ignore these words, stay away from them, don't use them at all. They will absolutely backfire. When we first begin to understand the importance of rapport, it can be a tricky thing to keep hold of. Persuasion, done well, starts off as a very weak force. In fact, it's a magnetic force where you're drawing them to you. You do that through rapport so that the affluent think you are them. Stumbles and blunders in language such as these eight words can stop the rapport from flowing. They cut it off at the knees, so to speak, and cast doubt upon you. That's why I call them 'dangerous'. BUT. This word has very strange properties. It simply cancels everything that goes before. Whatever is said before the word but is gone, it gets canceled out. "I'd really love to buy your product, but. . ." Hmm. .. that doesn't sound like a sale, does it? "I think you're really fun to be around, but. . ." But, I don't want to be around you anymore. After 'but' rears its head, everything said prior, is extinguished. TRY. There is no such thing as try. Try doesn't really exist. Try always presupposes failure, so you've tried and tried and tried and tried. You either do it, or you don't do it. You either are or are not. You are not in the middle. I actually love the word 'try' and I use it all the time though until you're more advanced in persuasion, 'try' not to use it at all. IF. 'If' is similar to 'try' because it presupposes "might not". It also is a weak word. It weakens who you are and what you're talking about. "If you like what I'm telling you about today, maybe you'd like to see about possibly, you know, signing up." Doesn't sound too confident, too reassuring, too convincing, does it? 'If' lacks intention and strength. It doesn't support you and build you up. And worse, it gives your prospects a way out. MIGHT. 'Might' is a wishy-washy word. "You know, I might be able to do it." Well, can you or can't you? It just takes away all the personal power. Watch your personal power, enhance your power every single time you can. Speak with authority and you will be respected by the affluent AND rewarded by them. Article Source: http://www.articlewheel.com
Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.
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